Jordan Arnold: Behind the Lens, At the Desk, and Holding the Frisbee

By: Abbey Adams

When I first approached Jordan and asked her if she’d like to be featured in our magazine, she happily obliged with a wide smile, then later said, “I’m going to take this way further than you probably wanted, but I have a lot to say about women specifically having passions and creative outlets so gird yer loins!” And that’s just a testament to whom Jordan is; a real woman with a real spirit for what matters. This 29-year-old Fulton, NY native spent her college years at SUNY Brockport and SUNY Oswego where she obtained her degree in Public Relations. Arnold is now an employee at Terakeet, an influencer marketing company located in downtown Syracuse, but that’s not all…She’s also managed to become a wedding photographer, somewhat- interior designer, and owner of an adorable golden retriever that’s making his way into the Insta-fame world (@thegolden_griff). How does she do it all? What keeps her inspired and always ready for more?

What do you do at Terakeet and how do you enjoy your job there?

“I run a team called the Product, Innovation, and Training team. We’re a small, eclectic group of six and have agile, ever-changing responsibilities. We’re constantly innovating and helping people across the company to problem solve on the fly. I can honestly say that I love my job

Walk me through your creative side. When did you start doing wedding photography? What inspired you?

“Creativity is, without a doubt, the thing that drives me. I’ve always had a ton of creative energy inside me, so I’ve managed to collect my fair share of hobbies, partly because I get bored easily, and partially because of this innate need, I’ve always had to create things. This energy has manifested itself in countless ways throughout my life; for the last three years or so, it’s been sparked and satisfied by photography.

It all started when my husband bought me a camera as a gift. I’m completely self-taught, so I’m sure I’m probably doing something wrong. I never had any intention of becoming a photographer; I just started playing around with the camera, taking pictures of my family and friends, and downloaded a few editing programs. It didn’t take long for me to fall head over heels for the world of photography. It was one of the few things in my life that just came naturally.

One day, an acquaintance asked me to step in and take some family photos after their photographer canceled last minute. They were pretty happy, because the word of mouth has helped me book many shoots since then. It’s been a whirlwind of an adventure, and I never saw it coming.

I’ve been shooting weddings for a year now. I have two in Syracuse coming up, actually, which means I’ll have six weddings total under my belt at the end of the month.”

You recently bought a golden retriever and started a successful Instagram account for him. What was your goal with that? How has it changed your thinking of modern-day technology and the power of social media?

“If I’m being completely honest, the main reason I started that account was so that I could post as many dog pictures as I wanted without blowing up my personal Instagram and pissing off my friends.
I had no goal in mind, but it’s grown quite a following in the few months I’ve had it. I think Griffin is up to around 3,500 followers now, which is, like, 5 times what my account has! He’s much cuter than I am, though, so it makes sense!”

How do you make time for the things you love/what advice can you give to other women who want to follow their passions?

“I never feel the need to make time for my side endeavors. On the contrary, I don’t know what I’d do with my time if I didn’t have these ways to release my creative energy. I really can’t imagine living a life where I don’t spend my hours finding a home for it all.

As far as women following their passions, I feel like people are held back by this belief that they have to turn their passions into something that’s going to generate money for them. Or they think the effort they put in won’t be worth it if there’s no monetary payoff, or that they don’t feel “passionately” enough about something to try it. In my experience, anything I’ve ever pursued has always been for the sake of my own fulfillment.

My advice would be to get started doing whatever it is that fulfills you, or that you’re even the slightest bit curious about, and don’t put too much pressure on yourself to have someone else’s idea of a good reason why.